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E-Commerce: What You Should Know (NAPS)-Any businessperson will tell you that success starts with doing one thing better than anyone else. However, as soon as a company expands into a business area it knows nothing about, there is danger ahead. The same philosophy seems to hold true for electronic commerce-which is another term for doing business on the Internet. While a growing number of consumers and companies are finding that it may pay to do business online, there also finding that doing it right takes more than getting a Web address. The up-front costs of selecting and installing computer servers, software and staff not to mention system support-can discourage companies from taking their companies on-line. If that's not enough, building a database, designing a Web site installing accounting, inventory and shipping systems-not to mention security for credit card transactions-can prove daunting even for the most successful businesses. One company is eliminating the barriers that make it difficult for businesses to successfully make the transition to on-line commerce. It is doing this by simplifying and streamlining the process. It's also reducing the high-end costs usually associated with services like Web site design and management by charging a monthly fee. The service, Merchant.Point -a part of One eCommerce Corporation--eliminates manual bookkeeping updates of electronic commerce transactions providing what is described as a seamless accounting system interface with links to most of the popular business accounting systems. The service is truly what is known in the industry as end to-end, including Web site design, site administration, searchable databases, electronic shopping cart, order notifications and search engine marketing. In addition, customers receive training, support marketing assistance and customizes reporting and analysis. Anticipating that success may mean growth and changing needs, the site and support systems are designed to be scalable. Since the service is completely customized, even businesses that are not actually doing business over the Internet-such as legal services, auto repair shops and dance studios-are still finding it to their benefit to have a presence on the Web for faxing orders and responding to requests for information. To learn more, visit www.onecommerce.com or call 512-615-5000.
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